The ONLY relaxer system for Stronger, Healthier hair, FiberGuard retains more of the hair's natural tensile strength compared to conventional relaxer systems.
Affirm Conditioning Relaxer System consists of state of the art products that conditions hair before, during and after relaxing. It offers phenomenal straightening while retaining up to 81% of original fiber elasticity. Leaves hair feeling soft and looking radiant.
KeraCare® offers premium shampoos, conditioners and styling products to maintain the beautiful stylish looks your stylist creates – without sacrificing the strength and health of your hair or scalp.
MoisturColor offers brilliant permanent and semi-permanent hair colors along with an Oil Moisturizing powder lightener that maintains more of the fiber's tensile strength. Great for relaxed or natural hair!
Create long-lasting curls and waves while preserving more of the hair's elasticity & tensile strength with the Ferm permanent wave system. This 4-step system leaves permanently waved hair superbly conditioned and moisturized.